This statistic shows the results of a survey published in 2015, asking European outdoor brands about the most important properties of their insulated jackets. Warmth and insulation is very important to brands, with 93 percent.
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European Outdoor Group. (October 1, 2015). How important do you consider the following properties to be, with regard to your best-selling insulated jacket?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/560536/insulated-jackets-properties-importance-to-brands-europe/
European Outdoor Group. "How important do you consider the following properties to be, with regard to your best-selling insulated jacket?*." Chart. October 1, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/560536/insulated-jackets-properties-importance-to-brands-europe/
European Outdoor Group. (2015). How important do you consider the following properties to be, with regard to your best-selling insulated jacket?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/560536/insulated-jackets-properties-importance-to-brands-europe/
European Outdoor Group. "How Important Do You Consider The following Properties to Be, with Regard to Your Best-selling Insulated Jacket?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Oct 2015, /statistics/560536/insulated-jackets-properties-importance-to-brands-europe/
European Outdoor Group, How important do you consider the following properties to be, with regard to your best-selling insulated jacket?* ÌÇÐÄÆƽâ°æ, /statistics/560536/insulated-jackets-properties-importance-to-brands-europe/ (last visited July 31, 2026)
How important do you consider the following properties to be, with regard to your best-selling insulated jacket?* [Graph], European Outdoor Group, October 1, 2015. [Online]. Available: /statistics/560536/insulated-jackets-properties-importance-to-brands-europe/
