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This statistic depicts the market size of the beauty and wellness industry in India from 2012 to 2017, by category. In 2015, the Indian counter sales of beauty products amounted to about **** billion Indian Rupees.

Health and Wellness Market in India

In India, wellness is a concept that has been in vogue since ancient times. Traditional medicinal and health practices like yoga have propounded the concept of mental and bodily wellness. Most of the ancient wellness concepts have largely focused on the basic needs of an individual within the need hierarchy, namely a focus on health, nutrition, and relaxation.

With the progress of time, health and wellness as a concept has taken up a multi-dimensional definition, encompassing the individual’s desire for social acceptance, exclusivity, and collective welfare. Chiefly influenced by changes in society and in the lifestyles of individuals, this change has also been accelerated by extraneous factors like globalization and a greater awareness of the need for wellness among individuals.

The wellness industry in India has evolved rapidly from its nascent, unstructured beginning in the early to a comprehensive ecosystem today. This ecosystem comprises consumers, providers, adjacent industries, facilitators, and the Government. Consumer lifestyles, along with the growing influence of global trends, are now changing the face of wellness and making wellness a part of a consumer’s everyday life. With India being a hub for traditional wellness therapy, Government agencies have begun to support activities facilitating the development of wellness centers for domestic users and lucrative international tourists.