| Characteristic | Share of respondents |
|---|---|
| To make a payment online | 46% |
| To have your purchase delivered | 44% |
| To access the service | 36% |
| To connect with others | 18% |
| To obtain a service adapted to your needs | 15% |
| To get a service for free | 14% |
| To save time at the next visit | 12% |
| You never provide personal information online (Spontaneous) | 9% |
| To benefit from personalized commercial offers | 7% |
| To receive money or price reductions | 7% |
| Other (Spontaneous) | 2% |
| Do not know | 2% |
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Source
Source
Release date
June 2015
More information
Region
EU
Survey time period
February 28, 2015 to March 9, 2015
Number of respondents
27,980 respondents
Age group
15 years and older
Special properties
residents of the EU 28 member states.
Supplementary notes
* Original survey question was phrased as follows:
"QB3 When online (using online social networks or mobile applications, making online purchases, etc.), you are sometimes asked to provide personal information. What are the main reasons why you provide personal information online? (ROTATE – MAX. 3 ANSWERS)"
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