Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the European Union (EU-28) as of April 2016*
Characteristic
Share of respondents
Very comfortable
5%
Fairly comfortable
25%
Fairly uncomfortable
27%
Very uncomfortable
16%
Do not use the Internet
18%
Do not use search engines
5%
Do not know
4%
The chart is not accessible to screen readers. Please switch to the table view to access the data.
* The original survey question was phrased as follows:
"QD5.1 To what extent are you comfortable or not with the fact that search engines use information about your online activity and personal data to tailor advertisements or
content to what interests you?"
Citation formats
Levels of comfort with data collection by search engines in the European Union 2016
This statistic displays the findings of a survey on the distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the European Union (EU-28) as of April 2016. During the survey period, it was found that five percent of respondents reported that they were very comfortable with the fact that search engines collect their personal data in order to tailor personalized web experience.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
European Commission. (June 9, 2016). Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the European Union (EU-28) as of April 2016* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/602887/levels-of-comfort-with-data-collection-by-search-engines-in-the-european-union/
European Commission. "Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the European Union (EU-28) as of April 2016*." Chart. June 9, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/602887/levels-of-comfort-with-data-collection-by-search-engines-in-the-european-union/
European Commission. (2016). Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the European Union (EU-28) as of April 2016*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/602887/levels-of-comfort-with-data-collection-by-search-engines-in-the-european-union/
European Commission. "Distribution of Comfort Levels with Online Data Collection by Search Engines in Order to Provide Personalized Online Experiences in The European Union (Eu-28) as of April 2016*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jun 2016, /statistics/602887/levels-of-comfort-with-data-collection-by-search-engines-in-the-european-union/
European Commission, Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the European Union (EU-28) as of April 2016* ÌÇÐÄÆƽâ°æ, /statistics/602887/levels-of-comfort-with-data-collection-by-search-engines-in-the-european-union/ (last visited August 04, 2026)
Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the European Union (EU-28) as of April 2016* [Graph], European Commission, June 9, 2016. [Online]. Available: /statistics/602887/levels-of-comfort-with-data-collection-by-search-engines-in-the-european-union/
