Conor Stewart
Research expert covering health & pharmaceuticals in the UK & Europe
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Source
Source
Release date
June 2018
More information
Region
Europe
Survey time period
2017*
Supplementary notes
* Estimate.
The Fitness segment contains the user and revenue development of two product categories: (1) portable, connected fitness devices (鈥淲earables鈥) and (2) digital fitness and nutrition applications for use with a smartphone and/or tablet (鈥淎pps鈥).
The 鈥淲earables鈥 segment includes devices that are explicitly intended for fitness. In particular, fitness wristwear which is equipped with sensors and activity trackers that measure and analyze the physical activity and body functions of the wearer (e.g. number of steps taken, movement, pulse and temperature). Well-known examples of fitness wearables are the fitness bands from fitbit, Jawbone, the Chinese manufacturer Xiaomi, and the Nike Fuelband. Smartwatches are not considered here as dedicated fitness equipment; therefore they are excluded from the market segment. However, in the future it is expected that there will be an increasing convergence of smartwatches and fitness bands.
Further information on methodology can be found
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