Digital Market Outlook: eHealth hypertension solutions usage in European countries 2016| ��ƽ��

Usage penetration of eHealth solutions for hypertension in selected European countries in 2016

Characteristic	Penetration rate
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Release date

February 2016

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Region

Europe

Survey time period

2016*

Supplementary notes

* Estimate.

The Hypertension segment covers the user and revenue development for three eHealth product categories for people with hypertension: (1) connected medical devices designed for hypertension patients to use at home (“Smart Devices”), (2) digital hypertension applications for smartphone and/or tablets (“Apps”) and (3) telemedical services for hypertension patients (“Telemedical Services”). Hardware and software solutions for healthcare professionals, e.g. medical equipment for hospitals and doctors’ surgeries are not included.

The “Smart Devices” segment covers medical hypertension devices (hardware) which are equipped with dedicated interfaces or SIM cards that serve to transmit measurement data across a wireless connection (e.g. via mobile networks, WiFi, bluetooth, M2M technologies, NFC, BLE). For example, connected blood pressure monitors like the iHealth Wireless Blood Pressure Monitor or the Bluetooth Blood Pressure Monitor by Omron, which may send measurement data to a smartphone to be synchronized with an app. If there is an increased monitoring need, the data can also be sent to a telemedical service center. Depending on the measuring system, additional hardware revenues can fall under this market segment if additional reading or transmitting devices are implemented.
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Citation formats

The graph presents a forecast of selected European countries ranked by eHealth hypertension solutions penetration rate in 2016. According to the estimates, penetration of the eHealth hypertension segment will be highest in Denmark, with a rate of *** percent. An overview of all Digital Markets can be found here.
��ƽ��’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for ** countries worldwide, ��ƽ�� offers additional insights into consumer trends and demographic structure of digital consumer markets.