Digital Market Outlook: UK eServices users by age & gender 2015| ��ƽ��

Number of eServices users in the United Kingdom (UK) in 2015, by age group and gender (in millions)

Characteristic	Male	Female
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Release date

February 2016

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Region

United Kingdom

Survey time period

2015

Supplementary notes

* Estimate.

The eServices market is defined by the sale of online services and digital goods via the internet. The definition includes online travel bookings (package holidays, hotels and vacation rentals), mobility tickets for services such as flights, long-distance bus tickets, train travel and car rentals as well as event tickets (sport events, music events and cinema tickets). The ticket reservation or purchase can be completed on a desktop PC or via mobile devices (Smartphones or Tablets).

The definition of eServices does not include: media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no Business-to-Business segments are included, neither are revenues from online gambling, software downloads and services, or commission fees of price/product comparison sites.

Further information on methodology can be found

Citation formats

The graph illustrates the number of eServices users in the United Kingdom in 2015, broken down by age group and gender. The number of female eServices consumers in the UK between the ages of ** to ** is estimated to reach *** million in 2015. An overview of all Digital Markets can be found here.
��ƽ��’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for ** countries worldwide, ��ƽ�� offers additional insights into consumer trends and demographic structure of digital consumer markets.