Source provides the following information on the methodology:
"The business research was conducted by mobilesquared between November 2014 and January 2015. In total 108 businesses, ranging from SMEs to corporates, from across the UK participated by completing an online survey."
* Orignial survey question was phrased as following:
"What is the average pruchase price made via their mobile device?"
Citation formats
Average purchase price via mobile devices in the United Kingdom (UK) 2015
This statistic displays the distribution of the average purchase prices paid via mobile devices in the United Kingdom (UK) in 2015. During a survey period, it was found that **** percent of responding businesses reported that the average purchase prices paid by their customers via mobile devices was between one and five British pounds.
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Mobilesquared, & Oxygen8 Group. (April 27, 2015). Distribution of average purchase price paid by customers via mobile devices according to businesses in the United Kingdom (UK) in 2015* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/508359/average-purchase-price-via-mobile-devices-in-the-united-kingdom-uk/
Mobilesquared, und Oxygen8 Group. "Distribution of average purchase price paid by customers via mobile devices according to businesses in the United Kingdom (UK) in 2015*." Chart. April 27, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/508359/average-purchase-price-via-mobile-devices-in-the-united-kingdom-uk/
Mobilesquared, Oxygen8 Group. (2015). Distribution of average purchase price paid by customers via mobile devices according to businesses in the United Kingdom (UK) in 2015*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/508359/average-purchase-price-via-mobile-devices-in-the-united-kingdom-uk/
Mobilesquared, and Oxygen8 Group. "Distribution of Average Purchase Price Paid by Customers via Mobile Devices According to Businesses in The United Kingdom (Uk) in 2015*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Apr 2015, /statistics/508359/average-purchase-price-via-mobile-devices-in-the-united-kingdom-uk/
Mobilesquared & Oxygen8 Group, Distribution of average purchase price paid by customers via mobile devices according to businesses in the United Kingdom (UK) in 2015* ÌÇÐÄÆƽâ°æ, /statistics/508359/average-purchase-price-via-mobile-devices-in-the-united-kingdom-uk/ (last visited July 31, 2026)
Distribution of average purchase price paid by customers via mobile devices according to businesses in the United Kingdom (UK) in 2015* [Graph], Mobilesquared, & Oxygen8 Group, April 27, 2015. [Online]. Available: /statistics/508359/average-purchase-price-via-mobile-devices-in-the-united-kingdom-uk/
