Sample representative of the country's population.
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
*Number of total survey respondents. For this question, a subsample of internet users that bought online using smartphones was considered. The exact number of respondents for this question was not specified by the source.
Citation formats
Smartphone usage for online shopping in Spain 2023, by gender and age
According to a 2023 survey, **** percent of those who bought online using mobile devices in Spain were between 44 and 54 years old. Most mobile buyers between 16 and 24 years old were women, accounting for **** percent of the total mobile buyers. More men between 65 and 74 years used mobile devices to purchase online than women.
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Observatorio Nacional de TecnologÃa y Sociedad (Spain). (November 1, 2024). Distribution of online shoppers via smartphones in Spain in 2023, by gender and age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/441304/shopping-on-mobile-devices-distribution-by-age-in-spain/
Observatorio Nacional de TecnologÃa y Sociedad (Spain). "Distribution of online shoppers via smartphones in Spain in 2023, by gender and age." Chart. November 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/441304/shopping-on-mobile-devices-distribution-by-age-in-spain/
Observatorio Nacional de TecnologÃa y Sociedad (Spain). (2024). Distribution of online shoppers via smartphones in Spain in 2023, by gender and age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/441304/shopping-on-mobile-devices-distribution-by-age-in-spain/
Observatorio Nacional de TecnologÃa y Sociedad (Spain). "Distribution of Online Shoppers via Smartphones in Spain in 2023, by Gender and Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Nov 2024, /statistics/441304/shopping-on-mobile-devices-distribution-by-age-in-spain/
Observatorio Nacional de TecnologÃa y Sociedad (Spain), Distribution of online shoppers via smartphones in Spain in 2023, by gender and age ÌÇÐÄÆƽâ°æ, /statistics/441304/shopping-on-mobile-devices-distribution-by-age-in-spain/ (last visited July 26, 2026)
Distribution of online shoppers via smartphones in Spain in 2023, by gender and age [Graph], Observatorio Nacional de TecnologÃa y Sociedad (Spain), November 1, 2024. [Online]. Available: /statistics/441304/shopping-on-mobile-devices-distribution-by-age-in-spain/
