Source provides the following information on the methodology:
"In December 2014, Oxygen8 commissioned mobilesquared to conduct consumer research of a nationally representative sample of over 1,000 UK mobile users, again using Lightspeed GMI. This research has been used in this white paper to show mobile service usage in the UK."
Citation formats
Leading mobile service categories in the United Kingdom (UK) 2014, by popularity
This statistic displays the finding of a survey on the leading mobile service categories in the United Kingdom (UK) as of December 2014, by popularity. During the survey period, it was found that percent of responding mobile device users reported social media as their favorite mobile service.
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Mobilesquared, & Oxygen8 Group. (April 16, 2015). Leading mobile service categories, in the United Kingdom (UK) as of December 2014, by popularity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/508316/leading-mobile-service-categories-in-the-united-kingdom-uk/
Mobilesquared, und Oxygen8 Group. "Leading mobile service categories, in the United Kingdom (UK) as of December 2014, by popularity." Chart. April 16, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/508316/leading-mobile-service-categories-in-the-united-kingdom-uk/
Mobilesquared, Oxygen8 Group. (2015). Leading mobile service categories, in the United Kingdom (UK) as of December 2014, by popularity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/508316/leading-mobile-service-categories-in-the-united-kingdom-uk/
Mobilesquared, and Oxygen8 Group. "Leading Mobile Service Categories, in The United Kingdom (Uk) as of December 2014, by Popularity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Apr 2015, /statistics/508316/leading-mobile-service-categories-in-the-united-kingdom-uk/
Mobilesquared & Oxygen8 Group, Leading mobile service categories, in the United Kingdom (UK) as of December 2014, by popularity ÌÇÐÄÆƽâ°æ, /statistics/508316/leading-mobile-service-categories-in-the-united-kingdom-uk/ (last visited July 29, 2026)
Leading mobile service categories, in the United Kingdom (UK) as of December 2014, by popularity [Graph], Mobilesquared, & Oxygen8 Group, April 16, 2015. [Online]. Available: /statistics/508316/leading-mobile-service-categories-in-the-united-kingdom-uk/
