Source provides the following information on the methodology:
"In December 2014, Oxygen8 commissioned mobilesquared to conduct consumer research of a nationally representative sample of over 1,000 UK mobile users, again using Lightspeed GMI. This research has been used in this white paper to show mobile service usage in the UK."
Citation formats
UK: share of individuals who made purchases via mobile devices 2014, by category
This statistic displays the finding of a survey on the share of individuals who made purchases via mobile devices in the United Kingdom (UK) as of December 2014, by retail category. During the survey period, it was found that **** percent of responding mobile device users reported purchasing entertainment tickets via their devices.
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Mobilesquared, & Oxygen8 Group. (April 16, 2015). Share of individuals who made purchases via mobile devices in the United Kingdom (UK) as of December 2014, by retail category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/508303/leading-online-retail-categories-purchased-via-mobile-devices-in-the-uk/
Mobilesquared, und Oxygen8 Group. "Share of individuals who made purchases via mobile devices in the United Kingdom (UK) as of December 2014, by retail category." Chart. April 16, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/508303/leading-online-retail-categories-purchased-via-mobile-devices-in-the-uk/
Mobilesquared, Oxygen8 Group. (2015). Share of individuals who made purchases via mobile devices in the United Kingdom (UK) as of December 2014, by retail category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/508303/leading-online-retail-categories-purchased-via-mobile-devices-in-the-uk/
Mobilesquared, and Oxygen8 Group. "Share of Individuals Who Made Purchases via Mobile Devices in The United Kingdom (Uk) as of December 2014, by Retail Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Apr 2015, /statistics/508303/leading-online-retail-categories-purchased-via-mobile-devices-in-the-uk/
Mobilesquared & Oxygen8 Group, Share of individuals who made purchases via mobile devices in the United Kingdom (UK) as of December 2014, by retail category ÌÇÐÄÆƽâ°æ, /statistics/508303/leading-online-retail-categories-purchased-via-mobile-devices-in-the-uk/ (last visited July 31, 2026)
Share of individuals who made purchases via mobile devices in the United Kingdom (UK) as of December 2014, by retail category [Graph], Mobilesquared, & Oxygen8 Group, April 16, 2015. [Online]. Available: /statistics/508303/leading-online-retail-categories-purchased-via-mobile-devices-in-the-uk/
