* Original survey question was phrased as follows:
"C-Q2. Of all the apps that you have downloaded to the tablet device used by your child, please could you estimate the proportion that you have purchased, subscribed to or paid for through an in-app purchase?"
Citation formats
Paid-for tablet apps obtained via in-app purchase in the UK 2015, by gender
This statistic displays the proportion of the paid-for apps obtained through an in-app purchase on tablet devices used by children in the United Kingdom (UK) in 2015, by gender. During the survey period, it was found that **** percent of parents and caregivers of male children stated that on the tablet device used by their child * to ** percent of all apps were paid-for apps.
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BBC, & University of Sheffield, & University of Edinburgh, & Dubit. (June 18, 2015). Share of the paid-for apps obtained through an in-app purchase on tablet devices used by children in the United Kingdom (UK) in 2015, by gender* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/484343/paid-for-tablet-apps-obtained-via-in-app-purchase-in-the-uk-by-gender/
BBC, und University of Sheffield, und University of Edinburgh, und Dubit. "Share of the paid-for apps obtained through an in-app purchase on tablet devices used by children in the United Kingdom (UK) in 2015, by gender*." Chart. June 18, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/484343/paid-for-tablet-apps-obtained-via-in-app-purchase-in-the-uk-by-gender/
BBC, University of Sheffield, University of Edinburgh, Dubit. (2015). Share of the paid-for apps obtained through an in-app purchase on tablet devices used by children in the United Kingdom (UK) in 2015, by gender*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/484343/paid-for-tablet-apps-obtained-via-in-app-purchase-in-the-uk-by-gender/
BBC, and University of Sheffield, and University of Edinburgh, and Dubit. "Share of The Paid-for Apps Obtained through An In-app Purchase on Tablet Devices Used by Children in The United Kingdom (Uk) in 2015, by Gender*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jun 2015, /statistics/484343/paid-for-tablet-apps-obtained-via-in-app-purchase-in-the-uk-by-gender/
BBC & University of Sheffield & University of Edinburgh & Dubit, Share of the paid-for apps obtained through an in-app purchase on tablet devices used by children in the United Kingdom (UK) in 2015, by gender* ÌÇÐÄÆƽâ°æ, /statistics/484343/paid-for-tablet-apps-obtained-via-in-app-purchase-in-the-uk-by-gender/ (last visited August 03, 2026)
Share of the paid-for apps obtained through an in-app purchase on tablet devices used by children in the United Kingdom (UK) in 2015, by gender* [Graph], BBC, & University of Sheffield, & University of Edinburgh, & Dubit, June 18, 2015. [Online]. Available: /statistics/484343/paid-for-tablet-apps-obtained-via-in-app-purchase-in-the-uk-by-gender/
