Proportion of the non-paid-for apps obtained through an in-app purchase on tablet devices used by children in the United Kingdom (UK) in 2015, by gender*
Characteristic
Male
Female
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* Original survey question was phrased as follows:
"C-Q2. Of all the apps that you have downloaded to the tablet device used by your child, please could you estimate the proportion that you have purchased, subscribed to or paid for through an in-app purchase?"
Citation formats
Free tablet apps obtained via in-app purchase in the UK 2015, by gender
This statistic displays the proportion of the non-paid-for apps obtained through an in-app purchase on tablet devices used by children in the United Kingdom (UK) in 2015, by gender. During the survey period, it was found that *** percent of parents and caregivers of female children stated that on the tablet device used by their child * to ** percent of all apps were non-paid-for apps.
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BBC, & University of Sheffield, & University of Edinburgh, & Dubit. (June 18, 2015). Proportion of the non-paid-for apps obtained through an in-app purchase on tablet devices used by children in the United Kingdom (UK) in 2015, by gender* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/484338/free-tablet-apps-obtained-via-in-app-purchase-in-the-uk-by-gender/
BBC, und University of Sheffield, und University of Edinburgh, und Dubit. "Proportion of the non-paid-for apps obtained through an in-app purchase on tablet devices used by children in the United Kingdom (UK) in 2015, by gender*." Chart. June 18, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/484338/free-tablet-apps-obtained-via-in-app-purchase-in-the-uk-by-gender/
BBC, University of Sheffield, University of Edinburgh, Dubit. (2015). Proportion of the non-paid-for apps obtained through an in-app purchase on tablet devices used by children in the United Kingdom (UK) in 2015, by gender*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/484338/free-tablet-apps-obtained-via-in-app-purchase-in-the-uk-by-gender/
BBC, and University of Sheffield, and University of Edinburgh, and Dubit. "Proportion of The Non-paid-for Apps Obtained through An In-app Purchase on Tablet Devices Used by Children in The United Kingdom (Uk) in 2015, by Gender*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jun 2015, /statistics/484338/free-tablet-apps-obtained-via-in-app-purchase-in-the-uk-by-gender/
BBC & University of Sheffield & University of Edinburgh & Dubit, Proportion of the non-paid-for apps obtained through an in-app purchase on tablet devices used by children in the United Kingdom (UK) in 2015, by gender* ÌÇÐÄÆƽâ°æ, /statistics/484338/free-tablet-apps-obtained-via-in-app-purchase-in-the-uk-by-gender/ (last visited August 02, 2026)
Proportion of the non-paid-for apps obtained through an in-app purchase on tablet devices used by children in the United Kingdom (UK) in 2015, by gender* [Graph], BBC, & University of Sheffield, & University of Edinburgh, & Dubit, June 18, 2015. [Online]. Available: /statistics/484338/free-tablet-apps-obtained-via-in-app-purchase-in-the-uk-by-gender/
