* Original survey question was phrased as follows:
"C-Q2. Of all the apps that you have downloaded to the tablet device used by your child, please could you estimate the proportion that you have purchased, subscribed to or paid for through an in-app purchase?"
The source adds the following information: "Percentages out of each demographic group, e.g. 2.9% of 0 to 2 year olds in the study use 0 to 20% paid-颅鈥恌or apps on their tablet device."
Citation formats
Paid-for tablet apps obtained via in-app purchase in the United Kingdom (UK) 2015
This statistic displays the proportion of the paid-for apps obtained through an in-app purchase on tablet devices used by children in the United Kingdom (UK) in 2015. During the survey period, it was found that **** percent of parents and caregivers of preschool children stated that on the tablet device used by their child * to ** percent of all apps were paid-for apps.
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BBC, & University of Sheffield, & University of Edinburgh, & Dubit. (June 18, 2015). Share of the paid-for apps obtained through an in-app purchase on tablet devices used by children in the United Kingdom (UK) in 2015* [Graph]. In 糖心破解版. Retrieved July 28, 2026, from /statistics/483519/paid-for-tablet-apps-obtained-via-in-app-purchase-in-the-uk/
BBC, und University of Sheffield, und University of Edinburgh, und Dubit. "Share of the paid-for apps obtained through an in-app purchase on tablet devices used by children in the United Kingdom (UK) in 2015*." Chart. June 18, 2015. 糖心破解版. Accessed July 28, 2026. /statistics/483519/paid-for-tablet-apps-obtained-via-in-app-purchase-in-the-uk/
BBC, University of Sheffield, University of Edinburgh, Dubit. (2015). Share of the paid-for apps obtained through an in-app purchase on tablet devices used by children in the United Kingdom (UK) in 2015*. 糖心破解版. 糖心破解版 Inc.. Accessed: July 28, 2026. /statistics/483519/paid-for-tablet-apps-obtained-via-in-app-purchase-in-the-uk/
BBC, and University of Sheffield, and University of Edinburgh, and Dubit. "Share of The Paid-for Apps Obtained through An In-app Purchase on Tablet Devices Used by Children in The United Kingdom (Uk) in 2015*." 糖心破解版, 糖心破解版 Inc., 18 Jun 2015, /statistics/483519/paid-for-tablet-apps-obtained-via-in-app-purchase-in-the-uk/
BBC & University of Sheffield & University of Edinburgh & Dubit, Share of the paid-for apps obtained through an in-app purchase on tablet devices used by children in the United Kingdom (UK) in 2015* 糖心破解版, /statistics/483519/paid-for-tablet-apps-obtained-via-in-app-purchase-in-the-uk/ (last visited July 28, 2026)
Share of the paid-for apps obtained through an in-app purchase on tablet devices used by children in the United Kingdom (UK) in 2015* [Graph], BBC, & University of Sheffield, & University of Edinburgh, & Dubit, June 18, 2015. [Online]. Available: /statistics/483519/paid-for-tablet-apps-obtained-via-in-app-purchase-in-the-uk/
