Preferred types of holiday in the UK 2025| ��ƽ��

Main types of holidays taken in the previous 12 months in the United Kingdom (UK) in 2024 and 2025

Characteristic	2024	2025
Beach holiday	48%	48%
City break	43%	47%
Countryside break	27%	25%
Multi-destination trip	15%	15%
Adventure or activity holiday	12%	13%
Cruise	12%	12%
Lakes and mountains	13%	11%
Well-being	7%	7%
Train holiday	5%	6%
Camping	5%	5%

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Release date

November 2025

More information

Region

United Kingdom

Survey time period

2024 and 2025*

Number of respondents

approx. 2,001**

Special properties

UK consumers

Method of interview

Online survey

Supplementary notes

*The 2025 survey was conducted from July 21st to August 1st, 2025. 2025 data refer to the period from August 2024 to July 2025. The 2024 survey was conducted in July 2024 and refers to the period from August 2023 to July 2024.

**The source mentions that the research is conducted annually with a national representative sample of around 2,001 consumers.

Citation formats

According to a survey conducted in 2024 and 2025 among British consumers, beach holidays were the most popular type of vacation for Britons. In the 2025 study, looking at the trips made between August 2024 and July 2025, 48 percent of respondents claimed to have taken this type of holiday. While travel to beach destinations remained the same compared to the 2024 survey, city breaks recorded an increase of four percentage points over the same period, ranking second in 2025.

How did the COVID-19 pandemic impact Britons' outbound holidays?

Although most Britons traveled abroad for vacation purposes both before and during the coronavirus (COVID-19) pandemic, the number of outbound holiday visits from the UK declined by nearly 85 percent from 2021 to 2019. As the volume of travelers shrunk, the outbound holiday expenditure from the UK followed a similar trend, amounting to around eight billion British pounds in 2021, the lowest figure recorded in a decade.

What are Britons' favorite holiday destinations abroad?

In 2024, Spain reported over 14 million visits by British vacationers, topping the ranking of the leading holiday travel destinations visited by UK residents. France, Greece, and Turkey followed on the list that year. However, all the major holiday destinations for Britons experienced a sharp decline in visits in 2021 following the health crisis.