| Characteristic | Share of respondents |
|---|---|
| Humour | 41% |
| Personal and/or family news and updates | 35% |
| Current events | 32% |
| Music | 30% |
| Food and/or drink | 27% |
| Movies and/or TV | 24% |
| Oth er hobbi es or per sonal i nterests | 24% |
| Sports | 22% |
| Health and fit ness | 19% |
| Political or government-focussed posts | 17% |
| Lifestyle, fashion, etc. | 15% |
| Art and/or photography | 15% |
| Self-improvement | 15% |
| Posts about companies, products, services, or brands | 14% |
| Arts/culture | 14% |
| Video games | 13% |
| Asking for advice | 13% |
| Children/parenting | 12% |
| Celebrities | 11% |
| Education | 10% |
| Spirituality or religion | 10% |
| Work, career, and professional development | 9% |
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Source
Release date
December 2019
Region
Canada
Survey time period
March 30 to April 13, 2019
Number of respondents
1,025 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
Original question: And, when you post your own comments or content on social media, what type of content or subject matter do you typically post about?
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