consumers who have made a baby care purchase in the past five years
Method of interview
Online survey
Supplementary notes
* 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America were included in the study. Please find a comprehensive list on page 43 of the report.
Citation formats
Consumers' reasons for changing baby food brands in North America 2015
The statistic shows the most important reasons among consumers for switching baby food brands in North America in 2015. Some ** percent of respondents stated promotions as the most important reason for switching baby food brands.
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Nielsen. (August 25, 2015). Most important reasons for switching baby food brands among consumers in North America in 2015* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/478070/consumers-reasons-for-switching-baby-food-brands-north-america/
Nielsen. "Most important reasons for switching baby food brands among consumers in North America in 2015*." Chart. August 25, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/478070/consumers-reasons-for-switching-baby-food-brands-north-america/
Nielsen. (2015). Most important reasons for switching baby food brands among consumers in North America in 2015*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/478070/consumers-reasons-for-switching-baby-food-brands-north-america/
Nielsen. "Most Important Reasons for Switching Baby Food Brands among Consumers in North America in 2015*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Aug 2015, /statistics/478070/consumers-reasons-for-switching-baby-food-brands-north-america/
Nielsen, Most important reasons for switching baby food brands among consumers in North America in 2015* ÌÇÐÄÆƽâ°æ, /statistics/478070/consumers-reasons-for-switching-baby-food-brands-north-america/ (last visited August 04, 2026)
Most important reasons for switching baby food brands among consumers in North America in 2015* [Graph], Nielsen, August 25, 2015. [Online]. Available: /statistics/478070/consumers-reasons-for-switching-baby-food-brands-north-america/
