Information on base:
German-speaking population ages 14 and older in private households, at main residence in the Federal Republic of Germany.
Information on random sample:
2016: 7,026 respondents, projected base of 69.56 million persons
This question was phrased by the source as follows: "Which of the following brands do you think of as particularly high-quality?" (Original German question: "Bei welchen dieser Marken würden Sie sagen, die sind hochwertig, die bieten eine sehr gute Qualität?")
Citation formats
Perceived quality of technology and internet brands in Germany 2016
This statistic shows the results of a survey on the pereived quality of selected technology and internet brands in Germany. In 2016, roughly **** percent of Germans aged 14 years and older stated that they thought of Sony products as particularly high-quality.
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IfD Allensbach. (November 10, 2016). Ranking of technology and internet brands that were perceived to have the highest quality among the population in Germany from 2016 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/458935/reputation-of-technology-and-internet-brands-germany/
IfD Allensbach. "Ranking of technology and internet brands that were perceived to have the highest quality among the population in Germany from 2016." Chart. November 10, 2016. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/458935/reputation-of-technology-and-internet-brands-germany/
IfD Allensbach. (2016). Ranking of technology and internet brands that were perceived to have the highest quality among the population in Germany from 2016. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/458935/reputation-of-technology-and-internet-brands-germany/
IfD Allensbach. "Ranking of Technology and Internet Brands That Were Perceived to Have The Highest Quality among The Population in Germany from 2016." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 10 Nov 2016, /statistics/458935/reputation-of-technology-and-internet-brands-germany/
IfD Allensbach, Ranking of technology and internet brands that were perceived to have the highest quality among the population in Germany from 2016 ÌÇÐÄÆÆ½â°æ, /statistics/458935/reputation-of-technology-and-internet-brands-germany/ (last visited July 26, 2026)
Ranking of technology and internet brands that were perceived to have the highest quality among the population in Germany from 2016 [Graph], IfD Allensbach, November 10, 2016. [Online]. Available: /statistics/458935/reputation-of-technology-and-internet-brands-germany/