| Characteristic | 2013 | 2014 | 2015 | 2016 | 2017 |
|---|---|---|---|---|---|
| I use one email address for all my personal emails and another for any marketing emails | 35% | 35% | 34% | 27% | 25% |
| I use one email address as my main account and also for marketing emails from the brands that I trust the most | 30% | 34% | 36% | 36% | - |
| I use my work email address to sign up to emails from brands I trust* | - | 7% | 10% | 8% | 6% |
| I have multiple email addresses as I preferred another email provider | 10% | 12% | 12% | 9% | - |
| I have many email addresses but only really use 1 or 2 | 26% | 22% | 17% | 17% | 35% |
| I set up multiple email addresses as I was having problems with junk/spam | 14% | 10% | 12% | 11% | - |
| My circumstances have changes and so I've had to change my email address (e-g- married, in a relationship)* | - | 2% | 5% | 5% | 13% |
| I use one email for social accounts and another for any marketing emails* | - | - | 18% | 16% | 11% |
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Source
Sources
Release date
November 2017
More information
Region
United Kingdom
Survey time period
2013 to 2017
Method of interview
Online Access Panel
Supplementary notes
* According to the source:
"Note. New answer options were provided in 2014 and 2015."
Citation formats
