Data provided by ÌÇÐÄÆÆ½â°æ Market ÌÇÐÄÆÆ½â°æ are estimates. Definition: Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information: Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
Over the last two observations, the reach by social network in Mexico is forecast to significantly increase in almost all segments. Particularly striking is the exceptionally strong increase of the segment TikTok towards the end of the forecast period, as it is predicted to reach **** million users by 2029. In contrast, the reach of Tumblr, WeChat, and Snapchat, are expected to see a decrease in users throughout the analyzed period. Find further statistics on other topics such as a comparison of the social network reach in Spain and a comparison of the ad spending in the world.
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ÌÇÐÄÆÆ½â°æ. (February 28, 2025). Number of users of selected social media platforms in Mexico from 2019 to 2029, by platform (in millions) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 19, 2026, from /statistics/1346769/social-media-users-mexico-by-platform/
ÌÇÐÄÆÆ½â°æ. "Number of users of selected social media platforms in Mexico from 2019 to 2029, by platform (in millions)." Chart. February 28, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 19, 2026. /statistics/1346769/social-media-users-mexico-by-platform/
ÌÇÐÄÆÆ½â°æ. (2025). Number of users of selected social media platforms in Mexico from 2019 to 2029, by platform (in millions). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 19, 2026. /statistics/1346769/social-media-users-mexico-by-platform/
ÌÇÐÄÆÆ½â°æ. "Number of Users of Selected Social Media Platforms in Mexico from 2019 to 2029, by Platform (in Millions)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 Feb 2025, /statistics/1346769/social-media-users-mexico-by-platform/
ÌÇÐÄÆÆ½â°æ, Number of users of selected social media platforms in Mexico from 2019 to 2029, by platform (in millions) ÌÇÐÄÆÆ½â°æ, /statistics/1346769/social-media-users-mexico-by-platform/ (last visited July 19, 2026)
Number of users of selected social media platforms in Mexico from 2019 to 2029, by platform (in millions) [Graph], ÌÇÐÄÆÆ½â°æ, February 28, 2025. [Online]. Available: /statistics/1346769/social-media-users-mexico-by-platform/