| Characteristic | Smartphone | Tablet |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Source
Release date
February 2016
More information
Region
Germany
Survey time period
February 2016
Number of respondents
299 tablet users, 344 smartphone users
Special properties
ForwardAdGroup network users
Method of interview
Online survey
Supplementary notes
The source phrased the original survey question as follows: "Have you ever purchased something via your smartphone/tablet?" "What products did you buy?"
(original German survey question: "Haben Sie schon einmal über Ihr Smartphone/Tablet einen Kauf getätigt?", „Welche Produkte haben Sie dabei gekauft?“)
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