Number of people who usually bought electronic devices like TVs, computers, phones and cameras from major online retailers (e.g. Amazon) in Germany in 2013 and 2016
(in millions)
Characteristic
Number of persons in millions
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Information on the basic population:
The survey is based on the German-speaking population aged 14 years and older in private households at main residence in the Federal Republic of Germany.
Information on random sample:
2013: 8,702 respondents, projected base of 70.33 million people
2014: 8,156 respondents, projected base of 70.52 million people
2015: 7,009 respondents, projected base of 69.24 million people
The source phrased the survey question as follows: "When purchasing electronic devices like TVs, computers, phones or cameras, where you usually buy these products? Please tell me according to this list." (Original German survey question: "Wenn Sie technische Geräte wie Fernseher, Computer, Telefon und Kameras kaufen, wo kaufen Sie diese Geräte dann normalerweise? Bitte sagen Sie es mir nach dieser Liste hier.")
Citation formats
Purchases of consumer electronics from major online retailers in Germany 2013-2016
This statistic shows the results of a survey on purchases of consumer electronics from major online retailers in Germany in 2013 and 2016. In 2013, roughly million German consumers aged 14 years and older purchased devices like telephones, cameras, TVs or computers from major internet retailers like Amazon.
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IfD Allensbach. (November 11, 2016). Number of people who usually bought electronic devices like TVs, computers, phones and cameras from major online retailers (e.g. Amazon) in Germany in 2013 and 2016 (in millions) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/453143/consumer-electronics-purchases-from-online-retailers-germany/
IfD Allensbach. "Number of people who usually bought electronic devices like TVs, computers, phones and cameras from major online retailers (e.g. Amazon) in Germany in 2013 and 2016 (in millions)." Chart. November 11, 2016. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/453143/consumer-electronics-purchases-from-online-retailers-germany/
IfD Allensbach. (2016). Number of people who usually bought electronic devices like TVs, computers, phones and cameras from major online retailers (e.g. Amazon) in Germany in 2013 and 2016 (in millions). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/453143/consumer-electronics-purchases-from-online-retailers-germany/
IfD Allensbach. "Number of People Who Usually Bought Electronic Devices like Tvs, Computers, Phones and Cameras from Major Online Retailers (E.G. Amazon) in Germany in 2013 and 2016 (in Millions)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 11 Nov 2016, /statistics/453143/consumer-electronics-purchases-from-online-retailers-germany/
IfD Allensbach, Number of people who usually bought electronic devices like TVs, computers, phones and cameras from major online retailers (e.g. Amazon) in Germany in 2013 and 2016 (in millions) ÌÇÐÄÆÆ½â°æ, /statistics/453143/consumer-electronics-purchases-from-online-retailers-germany/ (last visited July 25, 2026)
Number of people who usually bought electronic devices like TVs, computers, phones and cameras from major online retailers (e.g. Amazon) in Germany in 2013 and 2016 (in millions) [Graph], IfD Allensbach, November 11, 2016. [Online]. Available: /statistics/453143/consumer-electronics-purchases-from-online-retailers-germany/