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This statistic shows the market value of the leading media companies in the United Kingdom (UK) in as of March 31, 2015. Marketing and communications company WPP, originally founded as Wire and Plastic Products for the purpose of manufacturing shopping baskets, ranked first that year, valued at over ** billion British pounds. WPP, based in London and Dublin, owns multiple companies in the market research, public and advertising sector, among them British market research firm Millward Brown, media agency Ogilvy & Mather and market information group Kantar TNS. Telecommunications company British Sky Broadcasting, the UK's leading pay TV operator ranked second with a market value of approximately **** billion British pounds. In third place, Reed Elsevier, based in London and Amsterdam, had a market value of nearly **** billion British pounds. The multinational group operates in the information and analytics sector in ** countries worldwide.