Denmark: TV viewing time 2023| ��ƽ��

Average daily television viewing time in Denmark from 2009 to 2023 (in minutes)

Characteristic	Daily viewing time in minutes
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Release date

January 2024

More information

Region

Denmark

Survey time period

2009 to 2023

Age group

3 years and older

Special properties

traditional TV

Supplementary notes

Figures for 2017 on are not directly comparable to before due to change of method and universe:
Universe 2007 to 2016: TV households, calculated as live + VOSDAL (Viewed On Same Day As Live);
Universe 2017 onwards: all households, calculated as live + VOSDAL (Viewed On Same Day As Live) + TS (Time Shifted).

Citation formats

Daily television consumption in Denmark decreased between 2010 and 2023, with Danish consumers spending around *** and a day in front of the TV in the last measure period. Similarly, the average daily TV reach in the country decreased from over ** percent in 2012 to only ** percent in 2020.

How does online TV develop in Denmark?

Watching online TV or other streaming services increased in Denmark. Another survey from 2020 found, that ** percent of Danish respondents streamed movies, series, TV programs, and video clips at least once a week. Younger people tend to consume online video more than elderly. More than half of the ***-year-olds watched online videos weekly as of 2018. Meanwhile, the share of individuals aged 56 years and older was merely ** percent.

Which age group uses traditional TV the most in Denmark?

Particularly younger people used traditional television less and less. According to a survey conducted in 2020, the daily linear TV viewing time among individuals aged 12 to 18 years amounted to ** minutes on average. By comparison, ** to 70-year-olds spent over *** minutes more on watching traditional television.