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How often do U.S. consumers look for the product origin when deciding whether or not to purchase a food item?

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Sources

Release date

February 2015

Region

United States

Survey time period

October to November 2014

Number of respondents

902 respondents

Special properties

Chief household shoppers

Method of interview

Online survey

Supplementary notes

The SupermarketGuru.com Consumer Panel is an opt-in, food-involved population of more than 105,000 shoppers that are pre-registered with the site and submitted their confidential demographic information. Some 73.9 percent of respondents were female.
The original source does not give any information regarding the age of respondents.

Citation formats

U.S. consumers' importance of product origin when making food purchases 2014

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 2, 2015
This statistic depicts the results of an online survey conducted in October and November 2014. About *** U.S. chief household shoppers were asked how often they look for the product origin when deciding whether or not to purchase a new food product. About **** percent of U.S. consumers indicated that they hardly ever look for where a product was made when assessing a new food product.
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