Sales data is for all outlets excluding health food stores. This statistics was assembled from several PAGB annual highlights. There is no information about previous years' data being restated.
* Change refers to percentage change on the same period a year earlier, except for 2011 which is change compared to the 52 week ending January 1, 2011 (not December 25, 2010).
Data from 2009 to 2013 taken from Data for 2016 refers to 52 week period ending April 23, 2016.
Citation formats
Pain relief treatment sales growth in Great Britain 2010-2024
In 2024, the sales value of over-the-counter (OTC) pain relief medication in Great Britain increased by five percent. All in all, the sales value of OTC pain relief experienced a decline in four of the years shown, in 2010, 2012, 2017, and 2023.Â
OTC medicine market in Great Britain
The sales value of OTC drugs has increased from **** billion British pounds in the year 2000, to being worth approximately **** billion British pounds in 2024. Pain relief had a sales value of around *** million British pounds in 2024, making it the category with the highest value. Cough, cold and sore throat medication followed with a sales value of around *** million, while vitamins and minerals were the third highest at *** million British pounds.
Growth of other OTC categories
At **** percent, cough, cold and sore throat care had the highest sales growth rate across OTC categories in Great Britain between 2023 and 2024. The OTC category which came in second by growth rate was vitamins and minerals with percent of growth.
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Proprietary Association of Great Britain. (March 17, 2025). Annual change in sales value of OTC pain relief in Great Britain from 2010 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/521888/otc-pain-relief-treatment-sales-growth-great-britain/
Proprietary Association of Great Britain. "Annual change in sales value of OTC pain relief in Great Britain from 2010 to 2024." Chart. March 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/521888/otc-pain-relief-treatment-sales-growth-great-britain/
Proprietary Association of Great Britain. (2025). Annual change in sales value of OTC pain relief in Great Britain from 2010 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/521888/otc-pain-relief-treatment-sales-growth-great-britain/
Proprietary Association of Great Britain. "Annual Change in Sales Value of Otc Pain Relief in Great Britain from 2010 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Mar 2025, /statistics/521888/otc-pain-relief-treatment-sales-growth-great-britain/
Proprietary Association of Great Britain, Annual change in sales value of OTC pain relief in Great Britain from 2010 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/521888/otc-pain-relief-treatment-sales-growth-great-britain/ (last visited July 31, 2026)
Annual change in sales value of OTC pain relief in Great Britain from 2010 to 2024 [Graph], Proprietary Association of Great Britain, March 17, 2025. [Online]. Available: /statistics/521888/otc-pain-relief-treatment-sales-growth-great-britain/
