* The source provides the following information regarding survey methodology:
Each respondent is asked to complete a paper questionnaire covering attitudes, product ownership, shopping, media behaviour, etc., keep an e-diary detailing their activities on a half hourly basis over a seven day period, and download an app onto their smartphone which passively measures their mobile phone behaviour over a four-week period (New for TouchPoints5 on a sub sample only). ** 28 day reach
Citation formats
Gaming categories preferred by women in Great Britain 2013
This statistic displays the gaming categories preferred by women in Great Britain in 2013. Among women, **** percent reported preferring to play puzzle games. Action and arcade games were also popular among women.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Institute of Practitioners in Advertising. (December 15, 2014). Women's preferred gaming categories in Great Britain in 2013 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/415265/gaming-categories-preferred-by-women-great-britain-uk/
Institute of Practitioners in Advertising. "Women's preferred gaming categories in Great Britain in 2013." Chart. December 15, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/415265/gaming-categories-preferred-by-women-great-britain-uk/
Institute of Practitioners in Advertising. (2014). Women's preferred gaming categories in Great Britain in 2013. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/415265/gaming-categories-preferred-by-women-great-britain-uk/
Institute of Practitioners in Advertising. "Women's Preferred Gaming Categories in Great Britain in 2013." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Dec 2014, /statistics/415265/gaming-categories-preferred-by-women-great-britain-uk/
Institute of Practitioners in Advertising, Women's preferred gaming categories in Great Britain in 2013 ÌÇÐÄÆƽâ°æ, /statistics/415265/gaming-categories-preferred-by-women-great-britain-uk/ (last visited July 26, 2026)
Women's preferred gaming categories in Great Britain in 2013 [Graph], Institute of Practitioners in Advertising, December 15, 2014. [Online]. Available: /statistics/415265/gaming-categories-preferred-by-women-great-britain-uk/
