* The source provides the following information regarding survey methodology:
Each respondent is asked to complete a paper questionnaire covering attitudes, product ownership, shopping, media behaviour, etc., keep an e-diary detailing their activities on a half hourly basis over a seven day period, and download an app onto their smartphone which passively measures their mobile phone behaviour over a four-week period (New for TouchPoints5 on a sub sample only). ** n (with children) = 121; n (without children) = 144 *** 28 day reach.
Citation formats
Leading video games among women with and without children in Great Britain 2013
This statistic displays the most popular video games played by women with and without children in the UK in 2013. Candy Crush Saga was the most popular with **** percent of women without children and **** percent of women with children playing the game.
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Institute of Practitioners in Advertising. (December 15, 2014). Video games ranked by penetration among women with and without children in Great Britain in 2013 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/413391/most-popular-video-games-played-by-women-uk/
Institute of Practitioners in Advertising. "Video games ranked by penetration among women with and without children in Great Britain in 2013." Chart. December 15, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/413391/most-popular-video-games-played-by-women-uk/
Institute of Practitioners in Advertising. (2014). Video games ranked by penetration among women with and without children in Great Britain in 2013. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/413391/most-popular-video-games-played-by-women-uk/
Institute of Practitioners in Advertising. "Video Games Ranked by Penetration among Women with and without Children in Great Britain in 2013." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Dec 2014, /statistics/413391/most-popular-video-games-played-by-women-uk/
Institute of Practitioners in Advertising, Video games ranked by penetration among women with and without children in Great Britain in 2013 ÌÇÐÄÆƽâ°æ, /statistics/413391/most-popular-video-games-played-by-women-uk/ (last visited July 27, 2026)
Video games ranked by penetration among women with and without children in Great Britain in 2013 [Graph], Institute of Practitioners in Advertising, December 15, 2014. [Online]. Available: /statistics/413391/most-popular-video-games-played-by-women-uk/
