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Shampoo unit sales in the United States in 2024, by category (in million units)

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Sources

Release date

2024

Region

United States

Survey time period

52 week period ended September 24, 2024

Supplementary notes

Total U.S. sales through food, drug and mass merchandise outlets.
Figures were rounded.

Citation formats

U.S. shampoo unit sales by type 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 25, 2026

In 2024, shampoo unit sales in the United States were highest for regular shampoo. This category generated sales amounting to nearly * million units that year, and it was followed by dandruff shampoo and shampoo and conditioner combo packs.

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Hair care market in the U.S.Cosmetics industry in the U.S.Cosmetics industryU.S. skin care marketU.S. bath and shower products market
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