The statistic shows the leading five reasons consumers in the United Kingdom gave for buying a new frozen dessert product for the first time. According to the 2013 survey, 29 percent said they bought a new ice cream or other frozen dessert product because it 'looked tasty', while 25 percent stated they wanted to 'try something different'.
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Future Thinking. (January 30, 2014). Leading reasons for consumers buying a frozen dessert product for the first time in the United Kingdom (UK) in 2013 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/304821/reasons-for-purchasing-frozen-desserts-for-first-time-united-kingdom-uk/
Future Thinking. "Leading reasons for consumers buying a frozen dessert product for the first time in the United Kingdom (UK) in 2013." Chart. January 30, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/304821/reasons-for-purchasing-frozen-desserts-for-first-time-united-kingdom-uk/
Future Thinking. (2014). Leading reasons for consumers buying a frozen dessert product for the first time in the United Kingdom (UK) in 2013. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/304821/reasons-for-purchasing-frozen-desserts-for-first-time-united-kingdom-uk/
Future Thinking. "Leading Reasons for Consumers Buying a Frozen Dessert Product for The First Time in The United Kingdom (Uk) in 2013." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jan 2014, /statistics/304821/reasons-for-purchasing-frozen-desserts-for-first-time-united-kingdom-uk/
Future Thinking, Leading reasons for consumers buying a frozen dessert product for the first time in the United Kingdom (UK) in 2013 ÌÇÐÄÆƽâ°æ, /statistics/304821/reasons-for-purchasing-frozen-desserts-for-first-time-united-kingdom-uk/ (last visited July 31, 2026)
Leading reasons for consumers buying a frozen dessert product for the first time in the United Kingdom (UK) in 2013 [Graph], Future Thinking, January 30, 2014. [Online]. Available: /statistics/304821/reasons-for-purchasing-frozen-desserts-for-first-time-united-kingdom-uk/
