| Characteristic | Strongly Agree | Agree | Neither agree or disagree | Disagree | Strongly disagree |
|---|---|---|---|---|---|
| Companies will look beyond the traditional talent pool for new recruits | 20% | 68% | 9% | 3% | 0% |
| An increase in the demand for individuals with combined creative and digital skills | 48% | 48% | 2% | 2% | 0% |
| Employment is likely to decline between 2012 and 2022 though economic output will increase | 2% | 38% | 35% | 25% | 0% |
| The challenge of digitisation will threaten the existence of smaller publishing businesses | 7% | 16% | 12% | 57% | 8% |
| An increase in marketing roles over the short to medium term | 15% | 49% | 24% | 13% | 0% |
| Traditional publishing models will struggle to cope with the demand for multi-platform distribution | 20% | 55% | 9% | 16% | 0% |
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Source
Source
Release date
August 2014
More information
Region
United Kingdom
Survey time period
February 2014
Number of respondents
56 respondents
Special properties
employers from publishing industry
Method of interview
Online survey
Supplementary notes
* Original survey statement worded as follows: "The statements below have all been cited as potential impacts of digitisation on the publishing industry over the next ten years. Please indicate the extent to which you agree with each statement.
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