The source indicates that data from Kantar Worldpanel, "are based on the purchasing trend of 15,000 demographically representative British individuals." Type of survey was not specified.
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Age profile of music streamers and buyers in Great Britain 2016, by activity
This statistic displays the results of a survey on the age distribution of music streamers and buyers in Great Britain in 2016, by activity group. That year, British music consumers who spent money on any music activity, i.e. either made a music purchase or paid for music streaming, were most likely to be aged between 25 and 34 years, with ** percent of respondents being in this age group. Spending money on paid streaming services was more common among younger consumers.
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British Recorded Music Industry. (May 18, 2017). Age distribution of music streamers and buyers in Great Britain in 2016, by activity group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/325096/age-distribution-of-free-and-paid-music-streamers-in-great-britain-uk/
British Recorded Music Industry. "Age distribution of music streamers and buyers in Great Britain in 2016, by activity group." Chart. May 18, 2017. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/325096/age-distribution-of-free-and-paid-music-streamers-in-great-britain-uk/
British Recorded Music Industry. (2017). Age distribution of music streamers and buyers in Great Britain in 2016, by activity group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/325096/age-distribution-of-free-and-paid-music-streamers-in-great-britain-uk/
British Recorded Music Industry. "Age Distribution of Music Streamers and Buyers in Great Britain in 2016, by Activity Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 May 2017, /statistics/325096/age-distribution-of-free-and-paid-music-streamers-in-great-britain-uk/
British Recorded Music Industry, Age distribution of music streamers and buyers in Great Britain in 2016, by activity group ÌÇÐÄÆÆ½â°æ, /statistics/325096/age-distribution-of-free-and-paid-music-streamers-in-great-britain-uk/ (last visited August 03, 2026)
Age distribution of music streamers and buyers in Great Britain in 2016, by activity group [Graph], British Recorded Music Industry, May 18, 2017. [Online]. Available: /statistics/325096/age-distribution-of-free-and-paid-music-streamers-in-great-britain-uk/