| Characteristic | Travelers | Hoteliers |
|---|---|---|
| Enhancing perspective | 71% | 45% |
| Liberation | 62% | 49% |
| Immersion | 47% | 50% |
| Relationships | 47% | 34% |
| Excitement | 31% | 14% |
| Luxury | 22% | 33% |
| Harmony | 21% | 73% |
| Order | 21% | 27% |
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Source
Sources
Release date
September 2014
More information
Region
Worldwide
Survey time period
July 17 to August 5, 2014
Number of respondents
53,804 respondents
Special properties
Travelers (n= 39,721) and hoteliers (n= 14,083)
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "When you go on holiday/vacation, which of the following statements best apply to how you want to feel?" to travelers and "Which of the following do you want your guests to feel as a result of their overall stay in your hotel/property?" to hoteliers.
Multiple answers were possible.
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