| Characteristic | Share of respondents |
|---|---|
| Would switch for any reason (net) | 92% |
| Better perks | 65% |
| Faster/easier to earn free flights, hotels rooms, rental cars, etc. | 65% |
| Larger network/multiple routes or locations | 36% |
| Ability to leverage points with other specific companies/partner hotels | 34% |
| Exclusive benefits | 33% |
| Personalized recommendations either pre-trip or during trip | 10% |
| Other | 3% |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Loading statistic...
Download
Source
Source
Release date
June 2014
More information
Region
United States
Survey time period
May 12 to June 4, 2014
Number of respondents
1,422 respondents
Age group
21-64 years
Special properties
affluent travelers (with a household income above 250,000 U.S. dollars) who reside in the U.S., go online at least once per month, have traveled at least once for personal reasons (or a minimum of three times for business) within the past six months and are loyalty/reward program members
Supplementary notes
The source does not specify the type of survey.
Multiple answers were possible.
Citation formats
