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E-commerce sales share of leading CPG categories in the United States in 2018 (in million U.S. dollars)

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Source

Release date

February 2019

Region

United States

Survey time period

latest 52 weeks ending December 30, 2018

Supplementary notes

Ranking is based on leading CPG e-commerce categories based on revenue.

Citation formats

U.S. online sales share of leading CPG categories 2018

Published by
Yihan Ma,
Feb 8, 2019
This statistic presents the e-commerce sales share of leading CPG categories in the United States in 2018. During the measured period, women's fragrances were ranked first with **** percent of sales being generated online. Ranked third were vitamins, where e-commerce accounted for **** percent of category sales. However, vitamins ranked first in terms of e-commerce volume.
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