* The source states that the 2013 spending was "just under" $50 million.
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the . Figures for 2011 and 2012 come from AdAge's earlier articles.
The statistic show data on Procter & Gamble's investment in Duracell advertising in the United States from 2011 to the first half of 2015. P&G spent ** million U.S. dollars advertising the battery brand in the United States in 2011.
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Advertising Age. (January 15, 2016). Procter & Gamble's advertising spending on Duracell in the United States from 2011 to 2015 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/314842/duracell-ad-spend-usa/
Advertising Age. "Procter & Gamble's advertising spending on Duracell in the United States from 2011 to 2015 (in million U.S. dollars)." Chart. January 15, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/314842/duracell-ad-spend-usa/
Advertising Age. (2016). Procter & Gamble's advertising spending on Duracell in the United States from 2011 to 2015 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/314842/duracell-ad-spend-usa/
Advertising Age. "Procter & Gamble's Advertising Spending on Duracell in The United States from 2011 to 2015 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jan 2016, /statistics/314842/duracell-ad-spend-usa/
Advertising Age, Procter & Gamble's advertising spending on Duracell in the United States from 2011 to 2015 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/314842/duracell-ad-spend-usa/ (last visited July 24, 2026)
Procter & Gamble's advertising spending on Duracell in the United States from 2011 to 2015 (in million U.S. dollars) [Graph], Advertising Age, January 15, 2016. [Online]. Available: /statistics/314842/duracell-ad-spend-usa/
