T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
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Source
Source
Release date
March 2014
More information
Region
Ireland, United Kingdom
Survey time period
2014
Number of respondents
3,000 respondents
Age group
16 years and older
Special properties
1,505 confectionery snack occasions*
Method of interview
Online survey
Supplementary notes
* Research was conducted in two phases as follows:
Qualitative: four focus groups with 16-35 year olds in Ireland and several online discussion groups in the UK, with 56 respondents broken down by life stage and region.
Quantitative: online survey across Ireland and the UK with nationally represetative sample of 3,000 respondents.
The source states that findings between Ireland and the UK were very similar and therefore outlined figures are an average across both markets. In total the data covers 12,244 snacking occasions.
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