The majority of Japanese consumers ate sweets and desserts weekly, according to a survey conducted in March 2024. The largest share, over ** percent, stated to eat confectioneries on *** to days a week. The Japanese market comprises a savory snack segment and a sugar-based confectionery segment, which also includes traditional sweets (wagashi).
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Kyodo News. (April 19, 2024). Frequency of eating confectioneries in Japan as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1303744/japan-confectionery-consumption-frequency/
Kyodo News. "Frequency of eating confectioneries in Japan as of March 2024." Chart. April 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1303744/japan-confectionery-consumption-frequency/
Kyodo News. (2024). Frequency of eating confectioneries in Japan as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1303744/japan-confectionery-consumption-frequency/
Kyodo News. "Frequency of Eating Confectioneries in Japan as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Apr 2024, /statistics/1303744/japan-confectionery-consumption-frequency/
Kyodo News, Frequency of eating confectioneries in Japan as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/1303744/japan-confectionery-consumption-frequency/ (last visited July 20, 2026)
Frequency of eating confectioneries in Japan as of March 2024 [Graph], Kyodo News, April 19, 2024. [Online]. Available: /statistics/1303744/japan-confectionery-consumption-frequency/
