Inactive users = users with no monthly usage
Light users = user active 1/3 of a month
Middle users = user active between 1/3 and 2/3 of a month
Heavy users = user active more than 2/3 of a month
Values may not add up to 100 percent due to rounding.
Citation formats
Mobile Pinterest user ratio in the U.S. 2021, by frequency
As of March 2021, it was found that only 7.3 percent of Pinterest app users in the United States were heavy users, accessing the app more than 2/3 of a month. According to App Ape, 48.6 percent of U.S. Pinterest audiences via Android were light users of the visual content app.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
App Ape. (April 14, 2021). Distribution of Pinterest app users in the United States as of March 2021, by usage frequency [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/308159/us-pinterest-usage-frequency/
App Ape. "Distribution of Pinterest app users in the United States as of March 2021, by usage frequency." Chart. April 14, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/308159/us-pinterest-usage-frequency/
App Ape. (2021). Distribution of Pinterest app users in the United States as of March 2021, by usage frequency. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/308159/us-pinterest-usage-frequency/
App Ape. "Distribution of Pinterest App Users in The United States as of March 2021, by Usage Frequency." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Apr 2021, /statistics/308159/us-pinterest-usage-frequency/
App Ape, Distribution of Pinterest app users in the United States as of March 2021, by usage frequency ÌÇÐÄÆƽâ°æ, /statistics/308159/us-pinterest-usage-frequency/ (last visited July 17, 2026)
Distribution of Pinterest app users in the United States as of March 2021, by usage frequency [Graph], App Ape, April 14, 2021. [Online]. Available: /statistics/308159/us-pinterest-usage-frequency/
