Considering the four different types presented in this statistics, 'Standard' leads the ranking with **** million people. Contrastingly, 'Perfumed' is ranked last, with *** million people.
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Kantar. (July 2, 2024). Number of users of 'Toilet Paper' in Great Britain (GB) 2017 - 2023, by type (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/303006/toilet-paper-usage-by-type-in-the-uk/
Kantar. "Number of users of 'Toilet Paper' in Great Britain (GB) 2017 - 2023, by type (in 1,000s)." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/303006/toilet-paper-usage-by-type-in-the-uk/
Kantar. (2024). Number of users of 'Toilet Paper' in Great Britain (GB) 2017 - 2023, by type (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/303006/toilet-paper-usage-by-type-in-the-uk/
Kantar. "Number of Users of 'toilet Paper' in Great Britain (Gb) 2017 - 2023, by Type (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/303006/toilet-paper-usage-by-type-in-the-uk/
Kantar, Number of users of 'Toilet Paper' in Great Britain (GB) 2017 - 2023, by type (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/303006/toilet-paper-usage-by-type-in-the-uk/ (last visited July 25, 2026)
Number of users of 'Toilet Paper' in Great Britain (GB) 2017 - 2023, by type (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: /statistics/303006/toilet-paper-usage-by-type-in-the-uk/
