In 2024, the leading brand of kitchen roll in the United Kingdom was Other Hyper/Supermarket Brands with ** users. The brand Tesco was ranked in second place with around ** users, followed by Sainsbury's.
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Kantar. (June 1, 2025). Supermarket brands of kitchen roll in the United Kingdom in 2024, by number of users (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/433417/leading-supermarket-brands-of-kitchen-roll-in-the-uk/
Kantar. "Supermarket brands of kitchen roll in the United Kingdom in 2024, by number of users (in millions)." Chart. June 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/433417/leading-supermarket-brands-of-kitchen-roll-in-the-uk/
Kantar. (2025). Supermarket brands of kitchen roll in the United Kingdom in 2024, by number of users (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/433417/leading-supermarket-brands-of-kitchen-roll-in-the-uk/
Kantar. "Supermarket Brands of Kitchen Roll in The United Kingdom in 2024, by Number of Users (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2025, /statistics/433417/leading-supermarket-brands-of-kitchen-roll-in-the-uk/
Kantar, Supermarket brands of kitchen roll in the United Kingdom in 2024, by number of users (in millions) ÌÇÐÄÆƽâ°æ, /statistics/433417/leading-supermarket-brands-of-kitchen-roll-in-the-uk/ (last visited July 30, 2026)
Supermarket brands of kitchen roll in the United Kingdom in 2024, by number of users (in millions) [Graph], Kantar, June 1, 2025. [Online]. Available: /statistics/433417/leading-supermarket-brands-of-kitchen-roll-in-the-uk/
