| Reader segment** | Daily | At least weekly | Less often | Never |
|---|---|---|---|---|
| S1: Bookworms | 77% | 12% | 9% | 3% |
| S2: Love to read | 73% | 20% | 5% | - |
| S3: The magazine generation | 62% | 31% | 5% | 1% |
| S4: Given the chance... | 22% | 45% | 30% | 4% |
| S5: Joe average | 15% | 37% | 45% | 3% |
| S6: Reluctant readers | 2% | 41% | 53% | 4% |
| S7: No time to read | 0% | 4% | 58% | 38% |
| S8: Don't like reading | 0% | 0% | 54% | 48% |
| S9: Don't read | 0% | 0% | 20% | 81% |
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Source
Release date
March 2014
Region
United Kingdom (England)
Survey time period
August 2013
Number of respondents
1,500 respondents
Age group
18 years and older
Method of interview
Telephone interview
Supplementary notes
* The original survey question was: "How often do you read each of the following...?"
** The source provides definitions of the reader segmentation model used on page seven of the Booktrust Reading Habits Survey report.
The source does not provide any information regarding missing percentage points to 100 percent.
The source does not provide any information regarding percentage points exceeding 100 percent.
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