| Reader segment* | Very much | Quite a lot | A bit | Not much | Not at all |
|---|---|---|---|---|---|
| S1: Bookworms | 88% | 11% | 1% | 0% | 0% |
| S2: Love to read | 96% | 4% | 0% | 0% | 0% |
| S3: The magazine generation | 53% | 36% | 9% | 1% | 0% |
| S4: Given the chance... | 95% | 5% | 0% | 0% | 0% |
| S5: Joe average | 57% | 39% | 4% | 0% | 0% |
| S6: Reluctant readers | 2% | 39% | 43% | 12% | 3% |
| S7: No time to read | 48% | 47% | 5% | 0% | 0% |
| S8: Don't like reading | 1% | 15% | 46% | 36% | 2% |
| S9: Don't read | 0% | 0% | 2% | 27% | 72% |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Loading statistic...
Download
Source
Source
Release date
March 2014
More information
Region
United Kingdom (England)
Survey time period
August 2013
Number of respondents
1,500 respondents
Age group
18 years and older
Method of interview
Telephone interview
Supplementary notes
* S1: 'Bookworms' = 6 percent; S2: 'Love to read' = 15 percent; S3: 'The magazine generation' = 14 percent; S4: 'Given the chance...' = 8 percent; S5: 'Joe average' = 17 percent; S6: 'Reluctant readers' = 10 percent; S7: 'No time to read' = 10 percent; S8: 'Don't like reading' = 11 percent; S9: 'Don't read' = 10 percent.
The source provides definitions of the reader segmentation model used on page seven of the Booktrust Reading Habits Survey report.
Citation formats
