In 2024, an estimated ** people consumed white, dark and golden rum 2 or 3 times a month in the United Kingdom. In contrast, around ** people consumed white, dark and golden rum once a week or more.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Kantar. (June 1, 2025). Number of people using white, dark and golden rum in the United Kingdom in 2024, by frequency (in 1,000s) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/302211/dark-and-golden-rum-usage-frequency-in-the-uk/
Kantar. "Number of people using white, dark and golden rum in the United Kingdom in 2024, by frequency (in 1,000s)." Chart. June 1, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/302211/dark-and-golden-rum-usage-frequency-in-the-uk/
Kantar. (2025). Number of people using white, dark and golden rum in the United Kingdom in 2024, by frequency (in 1,000s). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/302211/dark-and-golden-rum-usage-frequency-in-the-uk/
Kantar. "Number of People Using White, Dark and Golden Rum in The United Kingdom in 2024, by Frequency (in 1,000s)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Jun 2025, /statistics/302211/dark-and-golden-rum-usage-frequency-in-the-uk/
Kantar, Number of people using white, dark and golden rum in the United Kingdom in 2024, by frequency (in 1,000s) ÌÇÐÄÆÆ½â°æ, /statistics/302211/dark-and-golden-rum-usage-frequency-in-the-uk/ (last visited August 05, 2026)
Number of people using white, dark and golden rum in the United Kingdom in 2024, by frequency (in 1,000s) [Graph], Kantar, June 1, 2025. [Online]. Available: /statistics/302211/dark-and-golden-rum-usage-frequency-in-the-uk/