* The source indicates: - Heavy users consumed anti-perspirants "more than once a day." - Medium users consumed anti-perspirants "once a day." - Light users consumed anti-perspirants "less than once a day."
Figures estimated by the source on the basis of survey responses.
Citation formats
Women's antiperspirant usage in France 2014-2020, by user type
This statistic shows the frequency of women's antiperspirant and deodorant usage in France from 2014 to 2020. In 2020, an estimated *** million people in France were heavy women's antiperspirant and deodorant users. This was a decrease in the number of women who were heavy users of antiperspirant and deodorant in 2019.
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Kantar. (June 13, 2021). Number of people using women antiperspirant and body spray deodorants in France from 2014 to 2020, by user type (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/444089/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-france/
Kantar. "Number of people using women antiperspirant and body spray deodorants in France from 2014 to 2020, by user type (in 1,000s)." Chart. June 13, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/444089/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-france/
Kantar. (2021). Number of people using women antiperspirant and body spray deodorants in France from 2014 to 2020, by user type (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/444089/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-france/
Kantar. "Number of People Using Women Antiperspirant and Body Spray Deodorants in France from 2014 to 2020, by User Type (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jun 2021, /statistics/444089/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-france/
Kantar, Number of people using women antiperspirant and body spray deodorants in France from 2014 to 2020, by user type (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/444089/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-france/ (last visited August 04, 2026)
Number of people using women antiperspirant and body spray deodorants in France from 2014 to 2020, by user type (in 1,000s) [Graph], Kantar, June 13, 2021. [Online]. Available: /statistics/444089/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-france/
