* The source indicates: - Heavy users consumed non-Scotch whisky either "10 or more in last week", "5 to 9 in last week", "3 or 4 in last week" or "1 or 2 in last week" - Medium users consumed non-Scotch whisky "1 or 2 in last month" or "3 or more in last month" - Light users consumed non-Scotch whisky "none in last month."
**n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191
Figures estimated by the source on the basis of survey responses.
Citation formats
Non-Scotch whisky usage in Great Britain 2013-2019, by user type
This statistic shows the frequency of non-Scotch whisky usage in Great Britain from 2013 to 2019. In 2019, an estimated *** thousand people in were 'heavy' non-Scotch whisky consumers. This includes Irish whiskey and bourbon.
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Kantar. (June 9, 2020). Number of people using non-Scotch whisky in Great Britain from 2013 to 2019, by user type (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/302263/non-scotch-whisky-usage-by-user-type-in-the-uk/
Kantar. "Number of people using non-Scotch whisky in Great Britain from 2013 to 2019, by user type (in 1,000s)." Chart. June 9, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/302263/non-scotch-whisky-usage-by-user-type-in-the-uk/
Kantar. (2020). Number of people using non-Scotch whisky in Great Britain from 2013 to 2019, by user type (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/302263/non-scotch-whisky-usage-by-user-type-in-the-uk/
Kantar. "Number of People Using Non-scotch Whisky in Great Britain from 2013 to 2019, by User Type (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jun 2020, /statistics/302263/non-scotch-whisky-usage-by-user-type-in-the-uk/
Kantar, Number of people using non-Scotch whisky in Great Britain from 2013 to 2019, by user type (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/302263/non-scotch-whisky-usage-by-user-type-in-the-uk/ (last visited July 20, 2026)
Number of people using non-Scotch whisky in Great Britain from 2013 to 2019, by user type (in 1,000s) [Graph], Kantar, June 9, 2020. [Online]. Available: /statistics/302263/non-scotch-whisky-usage-by-user-type-in-the-uk/
