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In the fiscal year 2025/2026, Emirates Group generated the highest share of revenue from activities in Europe, at about ** percent of the total revenue. In comparison, East Asia and Australasia accounted for ** percent of the revenue that year.

Emirates Group, a story of aviation success

The Emirates Group is an international aviation holding company based in Dubai, United Arab Emirates. While the group has diversified by extending into categories such as catering services and cargo carrier operations, the Emirates group is mostly known for its subsidiary, Emirates Airline, which is also one of the two United Arab Emirates’ flag carriers. Throughout the years, Emirates has succeeded in positioning itself as a high-end carrier, building an esteemed brand globally. Emirates was the most valuable airline among the leading airline brands in the Middle East, valued at approximately *** billion U.S. dollars in 2023. Furthermore, Emirates’ brand value ranked fourth among the leading airlines worldwide in the same year.

Emirates, a consumer-oriented airline

Emirates Airline is renowned for its first and business-class products while having high standards overall. Emirates was among the best-rated carriers based on the customer opinion of leading airline companies in 2022 worldwide. When it comes to brand awareness, or simply put, the percentage of customers familiar with the brand, there are considerable differences between customers in the United States and those in major European countries. To illustrate, Emirates’ brand awareness in the United Kingdom was ** percent in 2022. Meanwhile, the airline’s brand awareness in the United States was ** percent of the respondents in the same year.