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Reasons for internet users in the United States to utilize showrooming as of September 2014

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Sources

Release date

February 2015

Region

United States

Survey time period

August and September 2014

Number of respondents

684 respondents

Method of interview

Online survey

Supplementary notes

Question: Have you ever intentionally browsed products at a store but decided to purchase them online? What factors influenced your decision?

Citation formats

U.S. showrooming usage reasons 2014

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 9, 2015
This graph shows key reasons for internet users in the United States to utilize showrooming as of September 2014. During the survey period, it was found that 85 percent of respondents had intentionally browsed products at a store but purchased them online because they were able to get better prices online.
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