| Characteristic | Share of published apps |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
March 2014
More information
Region
Worldwide
Survey time period
2014
Supplementary notes
The source does not provide exact information regarding the date of survey.
Games and entertainment include games, competition with prizes and children educational games.
Recipes include recipes for food and beverages.
Sales promotion includes loyalty programs (earning points, downloadable items or gifts when scanning and buying the product), cause marketing programs (a certain percentage of the product's price is donated for a noble cause once the consumer buys and scans the product) and trade sales promotions.
Company information includes information for consumers (history of company, available products etc) as well as corporate entities (financial data).
Product information includes apps which are geared towards healthcare professionals and give information e.g. nutritional supplements or baby foods.
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