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Health-related attributes that influence purchase decision for snacks in the United States as of 2025

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Source

Release date

October 2025

Region

United States

Survey time period

September 2025

Number of respondents

1,496 respondents

Age group

21-65 years

Method of interview

Online survey

Supplementary notes

Original question: "When it comes to indulgent snacking, which health-related attribute most influences your purchase decision? (Select up to two)"

Citation formats

Health-related attributes influencing purchase decision for snacks in the U.S. 2025

Published by
T. Ozbun,
May 19, 2026

A September 2025 survey of U.S. consumers found that ** was the health-related attribute that most influenced purchase decisions for snacks. In comparison, only **** percent of surveyed consumers were influenced by ** labels when shopping for snacks in the U.S. as of 2025.

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